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NOLO LAND

24H LIVE @ 9 June 2021


Opening doors

00:00 CET | 08:00 SNG | 18:00 NY (-1)

LINE UP

CLICK TO KNOW WHAT TO EXPECT IN EACH OF THE VENUES

NEON PULSE

THE CRAFT BARREL

THE UNCOMMONER

THE COCOON

LIVE DJ SESSION

LIVE DJ SESSION

Take a break & dance to the music. Tune in to the time zone that suits you!

Teos Papafotiou:

17:00 Melbourne | 09:00 Amsterdam | 04:00 São Paulo | 03:00 NYC

Marco Zaffarano:

17:00 Amsterdam | 12:00 São Paulo | 11:00 NYC | 01:00 Melbourne

DJ Session from Peru:

16:00 São Paulo | 15:00 NYC | 21:00 Amsterdam | 05:00 Melbourne


I CAN'T BELIEVE IT'S NOT ALCOHOL

How do you begin to replicate the taste, the buzz, the kick of alcohol? Join our IFF mixologists as they mix a few drinks and share some of their secrets with you.

CRAZY COLOR DAY

Take a peek in the beverage color lab and discover how you can make Instagrammable drinks happen: from natural black, to a rainbow beverage, to color-changing ice cubes.

WHAT'S NEXT FOR HARD SELTZERS?

How has the market of hard seltzers evolved in the US and what are the trends taking it forward?

THE FUTURE OF DRINKING 

A provocative discussion with Spiros Malandrakis, Global Head of Research for Alcoholic Beverages at Euromonitor. Spiros expresses his unique perspective on the future of no & low alcohol beverages, and how to differentiate by driving hedonism and targeting minority groups, to name just a couple of ways.

REGIONAL SPIRITS - WHERE LOCAL IS PERSONAL

Deep dive into the regional spirits of individual countries and explore how they take pride in their heritage, complexities and depth of flavor. Whatever spirits they
produce, we can make it suitable for no & low without disappointing or changing the heritage.

IFF SUSTAINABLE PRODUCT DESIGN IN 0% BEER

How is 0% beer developed? Travel with our experts in brewing (Denmark), taste (Netherlands) and food protection (Slovenia) as they design their perfect 0% beer.

NOLO - AN INSTAGRAM LOVE STORY ABOUT BEER

We asked beer drinkers from the most promising no and low alcohol beer markets across the globe to show their personal local picks. This is their story.

'AUTOCOMPLETE' INTERVIEW ON 0% WINE

Tune in to a somewhat different interview of an experienced wine merchant and an IFF taste expert. She shines a light on the 0% wine rack and the difficulties to bridge the taste complexity gap between wine and its non-alcoholic counterpart.

DISCOVERING THE 0% BEER CONSUMER

Discover the IFF segmentation model of consumers’ values before tapping into the behaviors and needs of the 0% beer consumer and the business opportunities that lie within.

THE WORLD OF NO & LOW ALCOHOL

An insightful analysis from Martin Pasco, Global Drinks Analyst at Mintel. He discusses the evolution of the segment and the impact of COVID-19, as well as the flavor complexity required to unlock growth in the world of no & low alcohol.

MIXOLOGIST AT WORK

Live Masterclass. Join the session in a time zone that suits you!

Brunswick Aces Bar:

13:00 Melbourne | 05:00 Amsterdam | 00:00 São Paulo | 23:00 NYC

Nontas Sampatakos, Bluespoon Bar:

13:00 Amsterdam | 08:00 São Paulo | 07:00 NYC | 21:00 Melbourne

Ale D´Agostino:

11:00 São Paulo | 10:00 NYC | 16:00 Amsterdam | 00:00 Melbourne

SOPHISTICATED TASTE DESIGN

Discover the IFF segmentation model of consumers’ values before tapping into the behaviors and needs of the 0% beer consumer and the business opportunities that lie within.

CRAFTING MENUS WITH PERFECT NON-ALCOHOLIC PAIRINGS

Actionable Innovation by IFF. A leading Amsterdam restauranteur shares how pairing non-alcoholic drinks with the food menu can be a driver for innovation and individuality.

NON-ALCOHOLIC BAR SCENE IN KEY METROPOLISES

Bar owners and mixologists in cities all over the world highlight what the 0% alcohol trend means for them and the key learnings to take forward.

INTRIGUING TASTE INGREDIENTS

Listen to experts talk about the cultivation and flavor of coffee, chili and cocoa and their link with complex beverage creation.

LET ME TELL YOU A STORY.....

What stories could you portray with a flavor in your beverages? A world of discovery awaits as we take you ‘from farm to glass’ with some of our favourite botanical taste ingredients from IFF-LMR and our preferred suppliers.

TRAVEL BLOG: TRADITIONAL ADULT SOFT DRINKS AROUND THE WORLD

Discover how different cultures and traditions influence adult soft drinks across the world and feel inspired by homemade recipes and local market jewels.

THE HERBALIST'S ELIXIR

Following the trends of returning to traditional health remedies, we are inspired by age-old traditional medicine to go foraging for functional botanicals.

CONSUMER MOTIVATIONS FOR DRINKING NO & LOW

Find out how taking a consumer-centric approach to understanding the motivations for drinking no and low alcohol can lead to successful product development in the NOLO space.

UPCYCLED BEVERAGES: WHAT'S IN THE EQUATION?

The Upcycled Food Association, Peel Pioneers and IFF join to understand what upcycled ingredients are, and why they are important in the Food & Beverage Industry .

THE RISE OF THE SOBER-CURIOUS

Social media influencers share their perspective on no & low alcohol beverages; hear them out to understand their impact. Discover how sobriety and moderation have become popular and sexy.

RETAILER REQUIREMENTS AND FUTURE FORECASTS:
WHAT’S INSPIRING INNOVATION IN LOW-TO-NO?

Experts from The Grocer, BeverageDaily and FoodNavigator walk you through
innovations in low-to-no and where we can expect growth in the segment. Highlights on trends, retailers & kombucha.

Knowledge partners

OUR STARS

CLICK ON THE NAME TO KNOW MORE

Spiros Malandrakis

 Euromonitor

Martin Pasco

Mintel 

Rachel Arthur

BeverageDaily.com

Daniel Woolfson

The Grocer

Katy Askew

Food Navigator

Ewa Hudson

Lumina Intelligence

Claudia Straten

Weinhaus Straeten

Victoria Pinotti

Barry Callebaut

Angel Duque

Huerta Bar Colombia

Turner Wyatt

Upcycled Food Association 

Renaud Goigoux

ROUHI, Amsterdam

FREQUENTLY ASKED QUESTIONS

NOLO LAND is an interactive virtual event focusing on No & Low Alcoholic Beverages globally. It is a private event, organized by IFF NOURISH for its customers.
Yes, you will need to register 24 hours in advance with your name, business email address and IFF contact person.
Absolutely. We are counting on you to invite others! Help us spread the word. You can simply share the link to this page and your IFF contact person, and they can register at their convenience.
For 24 hours, IFF experts will be backstage to welcome you and respond to your questions. As the event is global, we are allowing for a broad time span to accommodate customers from different regions.
Part of the content will be available for 30 days following the event. The LIVE sessions and interactive opportunities will only be available on the day of the event
NO. You do not need to download or install any software to participate in our virtual event. You only need to have access to the Internet.
Once we receive and confirm your registration, your login details will be emailed to you. You can use these details to access the online event